Abel Odor Limited

Category - Beauty - Perfume

Abel sells natural perfumes globally. The natural category has significant momentum and Abel is well positioned to benefit from this. The business has been self-funded and the directors came to the conclusion that further funding was required to ensure they didn’t miss out on the opportunity.

Dave was appointed by Abel to lead the capital raising process. The process took four months and involved VCs from New Zealand, Australia and USA. Abel sold 27% of the company to Maker Partners (NZ VC) in September 2022. Advice provided:

• Evaluation of Abel’s business and prospects

• Guidance and review in completing pitch deck

• Assistance and review of the financial model

• Guidance on the appropriate due diligence materials to prepare

• Identification of interested parties and making introductions

• Lead negotiations with interested parties and completion of transaction documentation

• Strategic advice throughout the raise